Neka Pasquale, didn’t set out to create Urban Remedy–it was a natural evolution of her passion for health and healing, and living a lifestyle with “food is healing” as her mantra. Growing up in the farm-to-table culture of Northern California, Neka was inspired by people who care about what they eat and who strive to eat for health as well as pleasure. In her private practice of over a decade, Neka combined acupuncture and Chinese medicine with cutting-edge nutrition and lifestyle modifications to heal, balance, and create optimal health. Neka started leading wellness retreats with her patients and over and over again they described experiencing life-changing results after just a few days. Inspired by these transformations, Neka knew she had found her calling and in 2009, Urban Remedy was born. Urban Remedy's use of traditional sign types like hand painting and neon is right up our alley. Each store's signage is as unique as it's location. BMA's perfect customer is someone who cares about their signage.